There is marketing book called
Differentiate or Die. You get the concept. A product, concept or
person has to always precisely distinguish themselves from the
competition in order to survive and prosper in their marketplace. At
some level this is a truism for most Americans. Human beings are a
composition of (1) actors and actress and (2) at the same time
salespeople who from cradle to grave are selling themselves. I have
had some interesting friends that have distinguished themselves as
being accomplished people or as being unique. Friends come in many
sizes shapes, tints and from all sides of the political spectrum.
But the friends that have stood out the most have the common
characteristics of being smart and the appearance of being out of
control.
When was it that I realized that
there was not a lot of hope for me to turn the corner and make
something of my self and stand out in the marketplace? It could have
been back in high school or just about any time between then and
now. So I just chugged along. Could I be a difference maker or might
be people perk up there ears a little when I began to speak because
it might be meaningful? I did have the illusion at one time that the
aliens would want to talk with me first, when they came, because I
had this great insight about the human condition. So far the aliens
have not been impressed as far as I can tell.
Actually when I had people reporting
to me at work they seemed to be listening to what I said. They
constantly nodded in apparent agreement when I came out with some
great revelation. But then I thought maybe it was because I was
boring them to tears and they were nodding off to sleep while
standing up. One nodded off in staff meetings. But he said that he
was not napping but merely resting his eyes. He was and remains my
nearly, life long friend. So what was I supposed to do? I also had a
couple of suck ups that almost begged me to say something, anything,
so that they could agree with me.
See I was a leader in state
government. And leadership in state government was defined as "Where
did they go? How many were there? I must find them. I am their
leader." A friend asked ,”How many people work for you?" My answer
was always, " Oh about half of them". Now you are just about ready
to ask does this guy ever take anything seriously. I am thinking
about it and I will get back with you on that one.
But,
as always, I am off on a tangent. Back to the matter at hand,
namely, the need for Most human beings to sell and differentiate
themselves. In a certain way this entire thing called life is an
enigma. As social beings most people want to be part of a group but
we also want to be different in order to progress and grow. We had
one guy that came to work with us and he had had some down times but
he always said that the thing he liked
about our group was that there was already a club ready made for him
when he came. At most work places he had to set up his own club.
Most of us have this socialization need to be part of something and
at the same time distinguish ourselves by merit or uniqueness. The
secret I believe is to be associated with organizations and groups
that foster and reward these apparently opposing needs. |