Contact:  Margaret Hambrick  or Nick LaCasse     304-646-2439               304-645-3398

NEWS RELEASE Greenbrier Historical Society Branding Reveal Lewisburg-   West   Virginia.      Members   of   The   Greenbrier   Historical   Society   (GHS)   revealed   its   new   logo and   brand   during   a   meeting   of   the   Lewisburg   Rotary   Club   on   Tuesday,   April   24,      with   historical   society members   in   attendance   as   honored   guests.   Following   the   meeting,   the   GHS   held   a   news   conference   to introduce the new project images and answer questions concerning its work. Following   a   six   month   strategic   planning   process   the   Greenbrier   Historical   Society   held   a   board   retreat, wrote   and   developed   a   strategic   plan.      Dick   Allowatt   an   award   winning   graphic   designer   and   juried Tamarack artist was retained to design their new brand and logo. “The   current   logo   has   been   in   use   since   1963,”   stated Annie   McMillion,   Executive   Director   of   GHS.   “Our activities   have   evolved   from The   North   House   Museum   and Archives   and   Library   to   include   restoration   of historic   artifacts   as   well   as   projects   of   the   Blue   Sulphur   Springs   Pavilion   and   the   Barracks.      We   felt   the organization   needed   a   brand   and   guidelines   on   the   use   of   its   name   and   image   that   reflect   that   larger footprint in the community.” Margaret    Hambrick,    GHS    President,    said    “We    believe    that    we    will    continue    to    grow    projects    and services.      The   board   of   directors   realized   that   in   order   to   help   the   public   understand   our   mission   and impact   that   a   common   brand   and   look   that   is   uniform   with   our   education,   research   and   preservation projects was needed.” “Each   building   and   restoration   project   will   have   an   image   and   assigned   color   under   the   Greenbrier Historical   Society’s   brand”,   said   Deborah   Phillips-Weikle,   leader   of   the   strategic   planning   process.   “This will help identify The Greenbrier Historical Society as the restoration manager and grant recipient. “ Margaret   Hambrick,   President   of   the   Board   of   Directors   of   GHS   continued,   “We   are   excited   to   continue the   branding   process.   Over   time,   the   public   will   notice   changes   in   signage   and   the   look   of   our   social media.” The   new   logo   includes   the   Greenbrier   Historical   Society   image   and   the   name   of   the   project.   A   motto   of Unlocking   our   Past,   Securing   our   Future   has   also   been   adopted. A   single   letter   “G”   replaces   the   current image that has been in continuous use since the organization was founded. PHOTO CAPTION: Greenbrier   Historical   Society   Executive   Director   Annie   McMillion   and   Board   Member   Deborah   Phillips- Weikle reveal the new brand and logo at a meeting of the Lewisburg Rotary Club.

Founded   in   1963,   the   Greenbrier   Historical   Society   is   dedicated   to   community   enrichment   through education   and   preservation   of   the   history   and   culture   of   the   Greenbrier   Valley.   The   Greenbrier   Historical Society    is    a    regional    organization    that    serves    the    West    Virginia    counties    of    Greenbrier,    Monroe, Summers,   and   Pocahontas.   Email:   Info@greenbrierhistorical.org   http://www.greenbrierhistorical.org/   ; https://www.facebook.com/greenbrierhistorical/